Little Black Book
Knowledge should be free
-> It’s Nice That
-> Are.na
-> Mobbin
-> Foundation
-> Awwwards
-> Brand New
-> Dezeen
-> Dribbble
-> Behance
-> Abduzeedo
-> Identity Designed
-> Print.pm
-> Dsgn Blog
-> BP&O
-> Design Made in Japan
-> Visuelle
-> Cosmos
-> D&AD
-> Motionographer
-> Designboom
-> Frame Set
-> Wine After Coffee
-> Another Graphic
-> Site of Sites
-> Curated Design
-> Gallery Nucleus
-> Brutalist Websites
-> Vimeo
-> UX Collective
-> Creative Review
-> Closer & Closer
-> Unsplash
-> Dieline
-> Flickr: The Commons
-> Public.work
-> Branding Style Guides
-> Open Directory
-> No Free Pitches
-> Directors Library
-> Interfaces in Games
-> Arthur.io
-> Video Game Logo Archive
-> Youtube
-> Social Media for Culture
-> Slackmojis
-> Books
-> Stores
-> Nature
-> Music videos
Font foundries:
-> Colophon Foundry
-> Klim
-> ABC Dinamo
-> Collletttivo
-> Velvetyne
-> 205tf
-> Pangram Pangram
-> Grilli Type
-> Fonts From Folch
-> East of Rome
-> Riptype
-> Boulevard LAB Type Foundry
-> Typotheque
-> Frerejones
-> Dualtype
-> Universal Thirst
-> Hex
-> Blaze Type
-> bb-bureau
-> Lift Type
-> Nikolas Type
-> Lineto
-> Paratype
-> Astrae Studio
-> F37
-> Ivy Foundry
-> Indian Type Foundry
-> Da Font
-> Ultra Kuhl
-> I Love Typography
-> MCKL
-> Fontra
-> Black Foundry
-> JDType
-> Contrast Foundry
-> Free Faces
-> Supercontinente
-> Lineto
-> Sudtipos
-> Libre Fonts by Women
-> Overlap Type
-> Mass-Driver
-> Dalton Maag
-> Open Foundry
-> Studio Rene Bieder
-> Displaay
-> Schick Toikka
-> Sharp Type
-> Tekio Type
-> K95
-> HAL Typefaces
-> Polytype
-> Fontshare
-> Font Squirrel
-> Bureau Brut
-> Google Fonts
-> Adobe Fonts
-> Use & Modify
-> The Designers Foundry
-> Future Fonts
-> xFonts
-> T.26
-> Vocal Type
-> House Industries
-> Font Space
-> MyFonts
-> Nova Type Foundry
-> Font Brief
-> Darden Studio
-> Typelab
-> Commercial Type
-> RP Digital Type Foundry
-> XYZ Type
-> Peregrin Studio
-> newglyph
-> Jonas Type
-> Type Cache
-> Arrow Type
-> CoType Foundry
-> YouWorkForThem
-> Emtype Foundry
-> Zeta Fonts
-> CJ Type
-> Fort Foundry
-> Mojomox
-> Blackletra
-> The Type Founders
-> Celine Hurka Type Foundry
-> Signal Foundry
-> Plau Design
-> Order Design
-> R-Typography
-> Production Type
-> OH no Type Company
-> La Bolde Vita
-> Tinkov
-> Fontmama
-> Very Cool Studio
-> Margot Leveque Studio
-> 1001 Fonts
Typography Resources:
-> Fonts in Use
-> Logobook
-> Typeroom
-> Type Network
-> Unblast Fonts
-> Chinese Type Archive
-> Free Japanese Font
-> Variable Fonts
-> Text for Proofing Typefaces 1.0
-> Black Type Designers
-> Google Fonts Knowledge
-> Font Review Journal
-> Typography Cheatsheet
-> Text for Proofing Typefaces 2.0
-> Society of Scribes
-> ABC Dinamo Font Gauntlet
-> Unicode Character Cheatsheet
-> Type Wolf -> FontMeme
-> Type@Cooper
-> LogoArchive
-> Idiot Proofed Font Testing
-> OH no Type Proofing Guide
Mockups & Textures:
-> Bendito Mockups
-> Mockup Maison
-> Layers Design
-> Supply Family
-> Mr.Mockup
-> Wannathis
-> Art Directed Mockups
-> Mockstar
-> Pixelied NYC Mockups
-> Anthony Boyd
-> Mockups Jar
-> LS Graphics
-> Pacdora 3D Packaging Mockups
-> The Brand Identity-> Shotsnapp
-> Mockup World
-> Rotato
-> NYC Mockups
-> Original Mockups
-> Tipo Mockups
-> Screely
-> Studio Innate
-> YouWorkForThem
-> Pixeden
-> Texturelabs
Free Design Software:
-> Photopea (Photo editing, Photoshop alt)
-> Inkscape (Vector graphics, Illustrator alt)
-> Glyphr Studio (Font design, Glyphs alt)
-> FreeCAD (3D design, Solidworks alt)
-> Blender (Animation, 3D, Cinema4D alt)
-> Davinci Resolve (Video editing, After Effects/Premiere alt)
-> Canva and Adobe Express (Design system handoff)
Branding:
What’s iconic about [our brand]?
How would you summarize your brand in 3 adjectives? 1 adjective? And how would your audience describe your brand?
What are we known for?
What graphic or storytelling elements can [our brand] own and continue leaning into to develop further?
What is instantly recognizable as [our brand]?
What pushes it a little bit far but not all the way far at once?
What new things are we trying at a company level that we can tap into?
What’s the story?
What can only [our brand] do?
How might we stay ahead of trend and carve our own path vs. being influence by others?
What learner insights or key metrics can we use to inform decision making?
Once you create your brand, if it has enough interest, UGC, and fans, then you stop owning the brand at that point: Your fans do. Follow their lead and see where they take the brand.
Internet culture as social lever — what communities, fandoms, memes or moments can [our brand] tap into?
Secret mission: As an IC, find your own voice within [your brand] to express and reflect the stories, aesthetics, interests, and communities important to you in an on brand fashion or in a way that pushes the brand into new and exciting frontiers w/out breaking too much in the process
Don’t be generic. Give the extra 10% to be memorable.
How might we take an ordinary concept and subvert the audiences expectations of that concept?
Mascots:
Establish their unique motive
-> What 1-2 actions do they repeatedly do?
-> Why do they act the way they do?
Establish emotional connection to audience
-> Why does your audience care about them? Listen to your audience. What they’re posting, sharing, commenting and build the world around them.
-> What can they do for your audience that no other mascot can?
Create interesting ways for them to break design patterns and stand out without coming across as disingenuous
-> Understand the world they live in. Not every mascot has the mushroom kingdom as a backdrop. What is your mascots unique backdrop that you can use to tell stories from?
Developing characters:
How do they style your hair?
What kind of clothing do they wear?
Do they wear makeup? What kind?
Do they consider themselves fat or skinny?
What’s their nationality?
Do they have any birthmarks?
What is their skin tone?
What’s their face shape?
Where were they born?
Who are their parents?
Where do they live?
What do they do for a living?
What is their greatest achievement?
What’s the most embarrassing thing that’s happened to them?
If we searched their name on Google, what would we find?
When was the first time they fell in love?
What is their biggest secret?
What is their greatest regret?
Do they have any bad habits?
Did they attend high school? College?
What’s the worst thing that’s ever happened to them?
What’s their favorite movie?
What’s their favorite food?
What TV shows do they watch?
What do they like to do for fun?
Do they have any hobbies?
What’s their favorite color?
What is the greatest extravagance they allow themselves?
What is their most treasured possession?
Which living person would they most want to meet? Which dead person?
Storytelling (Dan Harmon):
The Hero: Introduce the protagonist, who is typically relatable and has a clear goal or desire.
The Need: Establish what the hero lacks or desires, creating a motivation for their journey.
The Go: The hero embarks on their adventure, leaving their familiar world behind.
The Search: The hero faces challenges and encounters new characters, learning and evolving through experiences.
The Find: The hero discovers what they were searching for, which often comes with a revelation or realization.
The Take: The hero must confront the consequences of their discovery, often leading to conflict or a significant challenge.
The Return: The hero returns to their original world, but they are transformed by their experiences.
The Change: The story concludes with the hero’s growth, showcasing how they have changed as a result of their journey.
Artist Business Model (Nine Inch Nails):
Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$)